Candoo Ltd can help you with the EU Rules on
Dental Practice Websites - Advertising Guidance
EU Advertising Rules for Websites
This article first appeared inthe BDA News
New rules on information services on the web......come into force soon because of EU regulations.
Dentists’ websites must show the following information about the dentists and practices:
the name and address of the practices
the email address, telephone and fax numbers
the name of each dentist at the practice
the professional qualifications and the country of qualification
registration information, including the dentists’ registration number,
the address and contact details of the General Dental Council (GDC),
with a link to its website at www.gdc-uk.org
A reference that the dentist adheres to the rules governing the profession
(that is, guidance from the GDC, Maintaining Standards), with a link to the GDC website.
Information in websites must follow the principles of advertising:
they must be legal, decent, honest and truthful, have regard to professional propriety, and must not mislead.
There must be no claims to specialisation, unless the practitioner is included in a specialist list, although it can state
that the practice is limited to one type of treatment or that the practitioner has a particular interest.
Including information on acceptance of patients on the NHS is recommended.
Other rules are:
T here must be no comparison in the description of care given at the practice and at others
or of skills or qualifications of dentists at the practice and at other practices
All changes in practice circumstances must be reflected in the website within one month
of the change taking place (for example, changes in dentists working at the practice)
Sites must make it clear when the page was last updated
Other aspects which may be included on the website include hours of opening, emergency care, range of care provided and so on.
A link to the professional association’s website (that is, the BDA) is also permitted.
Links to other websites must be relevant and the websites should also reflect the principles of this code.
Candoo.org can do this for £ 99, with the only extra charge being for updates. [More Info]